
Speak Plainly
Christians worldwide fundamentally understand that they are called to share the love of Christ throughout the world, and they use simple and plain language to talk about it. Not once did we hear a focus group participant say that they were called to “utilise integral mission strategies,“ or “bring the Gospel to the least-reached.” If we use the words and phrases they are familiar with, we can open the door for deeper conversation.

Be Specific
Christians know what they are supposed to do, and why they are supposed to do it. The greater barrier relates to how, when and where. Whenever possible, we should be more specific when communicating about needs and opportunities to serve. We should also be specific about the type of training and support which we can provide as they step into the new role.