Top Findings

Our Mission Gap research has taught us many things about the ways we need to communicate if we want to inspire a massive movement of Jesus followers. Many of our discoveries were different from one culture or location to the next, but there were a few themes which were present everywhere—so we need to pay special attention.


The following tips are based on common feedback from around the globe.


Speak Plainly

Christians worldwide fundamentally understand that they are called to share the love of Christ throughout the world, and they use simple and plain language to talk about it. Not once did we hear a focus group participant say that they were called to “utilise integral mission strategies,“ or “bring the Gospel to the least-reached.” If we use the words and phrases they are familiar with, we can open the door for deeper conversation.


Be Specific

Christians know what they are supposed to do, and why they are supposed to do it. The greater barrier relates to how, when and where. Whenever possible, we should be more specific when communicating about needs and opportunities to serve. We should also be specific about the type of training and support which we can provide as they step into the new role.

Follow God’s example, therefore, as dearly loved children and walk in the way of love, just as Christ loved us and gave himself up for us as a fragrant offering and sacrifice to God.

Ephesians 5:1-2 (NIV)