Christians worldwide fundamentally understand that they are called to share the love of Christ throughout the world, and they use simple and plain language to talk about it. Not once did we hear a focus group participant say that they were called to “utilise integral mission strategies,“ or “bring the Gospel to the least-reached.” If we use the words and phrases they are familiar with, we can open the door for deeper conversation.
Christians know what they are supposed to do, and why they are supposed to do it. The greater barrier relates to how, when and where. Whenever possible, we should be more specific when communicating about needs and opportunities to serve. We should also be specific about the type of training and support which we can provide as they step into the new role.
Problems that Connect
The following THREE messages connected strongly with Jesus followers for how they think about the problems of the world. Don’t think of these as phrases to copy and paste, but as a way of framing specific mission needs and opportunities to those you wish to inspire.
Separation from God Hurts the World
Humanity’s separation from God has left the world with terrible consequences of our rebellion. Rejection of the Creator and of His ways leaves people on their own and without hope.
The World is Broken
Something is very wrong with our world. It was not designed to be like this. Injustice and widespread hurt are too common for so many innocent people. This is not how humanity was created to live.
So Much More is Possible
People are not living abundantly with fulfilled, fruitful lives. They choose to compromise what is right, give in to worldly pressures, ignore what could be and ultimately forfeit the positive significance they were made for.
Other Tested Problems
The following TWO problem messages did not connect well with Jesus followers in most cultures.
Global Division is Rampant
People not only look out for their own interests, but aggressively impose them upon others. Human respect and dignity are lost as people put themselves above their communities, neighbourhoods, schools and even families.
No Choice. No Freedom.
In some places of the world men, women and children don’t have the opportunity to choose how to live, love or worship. They are kept from knowledge of how to live a better life, they live in bondage with no choice for a better future. No hope. No options. No freedom.
Solutions that Inspire
The following THREE messages connected strongly with Jesus followers for presenting missions as a solution to world problems. Of course, results varied by culture. Don’t think of these as phrases to copy and paste, but as a way of framing your message to inspire.
Jesus is the Example
In all things good and right, Jesus is the best example. We look to His standard for inspiration to carry light and hope to the world. Only through His example and by His grace, His word and His power may we transform lives.
At Any Cost
Our conviction to follow Jesus fuels our passion to love the world no matter what. We will go to any length, cross any boundary, and strive to reach every person in order to share the hope that can only be found in Him.
You are Uniquely Shaped
Every person who has chosen to follow Jesus was specially made to help fulfil His greater purpose. Every facet of who we are and where God has placed us should guide an authentic response for spreading His good news to others.
Other Tested Solutions
The following THREE messages did not connect well with Jesus followers in most cultures.
There is a new way to address the world’s problems. It is clear that former methods alone are no longer effective, and only by being bold with new, creative solutions can we make a difference for His kingdom.
We Enable Disciples to Thrive
We are built to help every Jesus follower find their place in the greatest cause in the history of the world—sharing the love of Jesus. We prepare, excite and unleash others to boldly live for His name where it is not yet worshipped.
We live out the same mission that Jesus has been carrying since He first created mankind. That is to genuinely love the world with urgency, loyalty and fearless passion so that hope and fulfilment may be shared with all.
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