Mission Gap Research
The research reveals how Christians understand their role in missions, the words they use to discuss it, the problems and solutions which motivate them, and the fears which hold them back from serving or giving. The findings shape the way we should present mission opportunities as we seek to inspire millions for our cause.
In each location, participants are self-identified Christians who meet criteria which define active church participation. Professional research firms are used in each country to recruit participants, convene and moderate the discussions. Each focus group session is conducted live in the local language of the participants and moderator. The final report details which type of mission messages are most likely to motivate Christians for our cause, and what mix of fears are holding believers back from participation. To make sure this research can be used by other ministries, the participants are never told who is behind the research.
Mission Gap research has been conducted in Australia, Brazil, Chile, Germany, Ghana and Hong Kong. More locations are being scheduled, and additional methods are being explored for locations where convening focus groups may not be possible.