The Opportunity

Approximately 2.5 billion people in the world profess to follow Jesus.

Yet right now, fewer than one-tenth of 1% of Christians engage in cross-cultural missions.

Christians today give less than 2% of their money to Christian causes.

And less than 6% of that sum is directed toward global missions.

These statistics are sobering, to say the least.

They comprise what is known as the “Mission Gap,” the empty space between Christ’s call and our response.

How can ministry leaders begin to turn the tide on such a significant lack of engagement?


The Mission Gap research began as a global initiative designed to gain a better understanding of how to effectively communicate the Great Commission with Jesus followers.

It became so much more.

The research rapidly evolved into an opportunity to get to the root of why Christians aren’t getting involved in global ministry.

In other words, the Mission Gap research identified why the mission gap exists in the first place.

Once we saw "the why" emerge, we knew solutions for how to close the gap were close behind.

The Mission Gap report effectively summarizes our research across 21 focus groups in seven countries and five languages.

Learn about our methodology and get a digital copy of the report.

“Therefore go and make disciples of all nations, baptising them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you…”

Matthew 28:19-20 NIV

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